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Our Culinary Journey

The Rustic was founded by a team of like-minded foodies; a group of friends who have always liked to eat, drink, and create amazing food together. Our hobby quickly led us to opening this CAL-Italian Restaurant, a place where people from all over San Francisco can meet to enjoy our special dishes and comfortable atmosphere.

Freshness and creativity are our favorite ingredients. Our menu is varied and the service is unmatched. If you’re looking for a superb culinary experience, call us today to make a reservation!

Waiter Preparing
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Meet Ali Turap, known fondly as Zoti, a multifaceted professional serving as the Partner, General Manager, and Wine Director at The Rustic.

Born in Istanbul, Turkey in 1985 and raised in an Albanian household, Zoti's diverse cultural background has profoundly influenced his journey in the culinary world.

Armed with a BA in Economics, Zoti initially ventured into the film industry as a sound technician before embarking on a transformative move to California.

The pivotal shift towards the Front of the House occurred in the summer of 2013, as Zoti delved into the art of service at Desco Oakland, a new Northern Italian restaurant. Imbued with a passion for wine studies, he pursued and achieved certification as a Sommelier through The Court of Master Sommeliers.

In September 2015, Zoti's aspirations found a haven at Chez Panisse in Berkeley. His roots in a family connected to farming, fresh produce, and rustic fare aligned seamlessly with the ethos of this esteemed establishment. Beginning as a bartender, Zoti's dedication and proficiency led to his ascent through various roles, culminating in a managerial position after two years of unwavering commitment.With an enriching tenure of nearly eight years at Chez Panisse, Zoti embarked on a new chapter by realizing his dream – opening The Rustic.


His vision for The Rustic is a testament to warmth, congeniality, and fresh flavors, aiming to be the quintessential neighborhood spot where patrons eagerly return. Zoti's personalized touch ensures that each guest feels like family, with a commitment to remembering names and making everyone feel at home upon every visit.

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